![\"Kitoula](\"http:\/\/kitoula.com\/wp-content\/uploads\/2013\/06\/Kitoula_MayFB1.png\")
<\/p>\nI have been working for an ad agency on a corporate “social good” project for a multinational brand. I am the project’s Community Manager and Blogger. I manage the project’s Facebook, Twitter and Pinterest profiles. I write articles for the website under a pen name and am the site’s content manager.<\/p>\n
I have learned quite a bit about social metrics since working on this project, so I thought I might apply some of this knowledge to Kitoula.com’s social media. My numbers look miniscule compared to those I have been calculating for the project.<\/p>\n
Here are the May numbers for Facebook. They are called ‘Insights’:
\nTotal Likes: 163
\nNew Likes: 4
\nPeople Talking about my Page: 28
\nFans who have engaged with my Page: 76
\nTotal Reach or folks who have seen any content associated with my Page: 911
\nTotal Impressions: 2,785
\nFriends of Fans or folks who are Friends with those who Like my Page: 1,740,291
\n[Wow! I guess my Fans have a lot of Friends!]
\n58% of my Facebook Fans are women between the age of 35 – 64.<\/p>\n
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Using HootSuite I took a snapshot of my profile called a ‘Twitter Profile Overview’. I was very surprised to find that my profile can be found on 40 Twitter lists.![\"Kitoula](\"http:\/\/kitoula.com\/wp-content\/uploads\/2013\/06\/Kitoula_MayTwitter.png\")
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Using a free analytics tool for Pinterest, called Pinpuff, I created this chart which lists my Boards, Followers, Pins, Repins and Likes for each:![\"Kitoula](\"http:\/\/kitoula.com\/wp-content\/uploads\/2013\/06\/Kitoula_Pinterest_Metrics.png\")
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Please let me know if you have any questions about all these figures. Also, if I don’t post any new recipes in the next few weeks, you now know what is keeping me busy!<\/p>\n","protected":false},"excerpt":{"rendered":"