Kitoula’s Social Metrics

I have been working for an ad agency on a corporate “social good” project for a multinational brand. I am the project’s Community Manager and Blogger. I manage the project’s Facebook, Twitter and Pinterest profiles. I write articles for the website under a pen name and am the site’s content manager.

I have learned quite a bit about social metrics since working on this project, so I thought I might apply some of this knowledge to Kitoula.com’s social media. My numbers look miniscule compared to those I have been calculating for the project.

Here are the May numbers for Facebook. They are called ‘Insights':
Total Likes: 163
New Likes: 4
People Talking about my Page: 28
Fans who have engaged with my Page: 76
Total Reach or folks who have seen any content associated with my Page: 911
Total Impressions: 2,785
Friends of Fans or folks who are Friends with those who Like my Page: 1,740,291
[Wow! I guess my Fans have a lot of Friends!]
58% of my Facebook Fans are women between the age of 35 – 64.

Kitoula MayFB1 Kitoulas Social Metrics

Using HootSuite I took a snapshot of my profile called a ‘Twitter Profile Overview’. I was very surprised to find that my profile can be found on 40 Twitter lists.Kitoula MayTwitter Kitoulas Social Metrics

Using a free analytics tool for Pinterest, called Pinpuff, I created this chart which lists my Boards, Followers, Pins, Repins and Likes for each:Kitoula Pinterest Metrics Kitoulas Social Metrics

Please let me know if you have any questions about all these figures. Also, if I don’t post any new recipes in the next few weeks, you now know what is keeping me busy!

About Kitoula

I'm Greek. This is my journal. It's all about food and family.
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